
Who we are
Welcome to STYLIDEAS!
We have three brands: STYLPRO, STYLFILE and STYLSMILE.
CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. Now he is all grown up and is the world’s beauty handyman.

What we do
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
Our brands STYLPRO, STYLFILE, STYLSMILE cover beauty, nail care and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO Original.
Tom & team want to fix the small frustrations in life. We make beauty, make sense.
View our brands
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STYLPRO Beauty Range
Originally known for our game-changing STYLPRO Original Brush Cleaner, the STYLPRO beauty...
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STYLFILE Nailcare
Shaping the future of nail care. From curved nail files to at-home...
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STYLSMILE Teeth Whitening
Brighten your smile with our STYLSMILE range. Our teeth whitening products use...
Check out our favourite products
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STYLPRO Spin & Squeeze Makeup Brush and Sponge Cleaner
Regular price £39.99 GBPRegular priceUnit price per -
STYLPRO Original Makeup Brush Cleaner
Regular price From £29.99 GBPRegular priceUnit price per£39.99 GBPSale price From £29.99 GBPSale -
STYLPRO Squeeze Makeup Sponge Cleaner
Regular price £39.99 GBPRegular priceUnit price per -
STYLPRO Beauty Storage Pod
Regular price From £29.99 GBPRegular priceUnit price per